Measuring PR part 2 – The Wrath of Khan

I just updated the Capstrat blog with the 2nd post in an ongoing series/journey on how to measure public relations. If interested, please click over to the blog : Evaluating PR’s Return on Investment – Part 2

The new post outlines some potential measurements and approaches on how to determine effect of PR. If you have any suggestions please feel free to write me. Or if I am delusional, I’d love to know that as well.

The next post waiting in the hopper will explore web analytics techniques specific to the measurement of PR and will probably bleed into Social Media, though I really don’t want to. The last few posts in that series will explore some hypothetical situations which have occurred in real-life and how to go about measuring it. In all likelihood those posts are going to take me a little bit of time to piece together in a somewhat coherent manner, almost like choose-your-own-adventure stories.

As soon as I am done with that series I’ll return to more of a hodge-podge collection.

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