Omniture’s Developer Connection

As I’ve probably mentioned before, my gut feeling is Omniture eventually wants you to view them as the hub of all your web marketing (or even offline marketing) data. They’ve built things like Genesis to do drag and drop integrations with 3rd party data sources (DoubleClick, Responsys, etc). But what happens if the partners you do business don’t have a Genesis integration, or you don’t want to pay for the integration (as they are pricey)? Well, they recently answered that question with the introduction of the Omniture Developer Connection which allows you to create custom connections to data via XML, SOAP, Web Services, etc. They provide the toolkit, documentation, communal help, and the rest is up to you.

Since I don’t have any XML skills and don’t really have access to it internally either, I bought a bunch of books this winter to learn the basics with the grand plans of doing some of this stuff in the coming months. This is a great step in opening up the data and connecting all the dots how you see fit. Now I have a lot of reading to do.

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6 thoughts on “Omniture’s Developer Connection

  1. Don’t forget the code gallery Jim :^). There’s stuff in there you can download and use without having to write the applications yourself.

    1. Thanks Chris – sorry for my lateness in replying. Thanks for the kind words. School and work keep me pretty busy, but I am going to try to post more frequently, especially after I graduate in May. I think that as more and more people write about this stuff we’ll push the tools to new heights.

    1. Jeff – for whatever reason I haven’t been getting emails from comments…so I am just now checking the comments on this blog and looks like I missed your webcast. Please let me know if you do it again, thanks!

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