When I logged on to Omniture last week I noticed a new tool within their suite called ‘Survey’. The only details I have are in the screenshot below, but if I were to wager on it, I would think Omniture has a new tool to create online surveys that could be triggered based on events, such as a shopping cart or getting to a piece of content. And then those responses are tied to the normal web analytics via Omniture. So if you get a ton of responses saying “Your site sucks” you can now study the behavior of those users as a segment to understand why they think your site has room for improvement. Web Analytics is good at telling you what people are doing, but doesn’t do a great job of telling you why. This gives you a little more insight into what users wanted to do or what they find frustrating/good about your site.
I hope to learn more about it, and hopefully its something I can deploy in the near future. If I do, I’ll write more about it. Right now you now know as much as I do.