Little Known Omniture fact – Unified Source DB VISTA Rule

I came across this one in talking with my account manager….but Omniture has an interesting offering that some folks might not know about about called the Unified Source DB VISTA Rule. Just rolls off the tongue.

Anyways at its essence its a backend data rule that transforms non-campaign driven traffic/revenue so that it shows up alongside of your campaigns in SiteCatalyst. For example, you have things coming through Organic Search via your SEO efforts which aren’t a campaign per se but you want them to show up alongside of your other tactics, you can have Omniture create the Unified Source DB VISTA Rule so that it does. You can do this for all the stuff that currently shows up in your ‘None’ bucket of campaigns so that ‘None’ truly will only be stuff that had no referring source. Another example is if you have traffic coming from things like press releases or industry sites like Engadget or Gizmodo, you could classify that traffic to show alongside of your paid campaigns to show the true breakdown of how your traffic/revenue/etc came into being.

The bad thing is the rule costs something to implement. My feeling is this should be part of the de facto setup within Omniture and not a custom rule. Or even a classification piece of Campaigns.

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One response to “Little Known Omniture fact – Unified Source DB VISTA Rule

  1. Your posting is abslluteoy on the point!

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