Omniture acquires Visual Sciences

This is big time. The consolidation of the web analytics space continues….with Omniture acquiring Visual Sciences. I think this will be a really good thing as both companies are very string. I’ll write more on this later, right now I am sitting in Finance class.

Here is the email from VS:

Dear Visual Sciences clients,
I am excited to tell you that a short time ago we announced that Visual Sciences has entered into an agreement to be acquired by Omniture, Inc. The press release announcing this acquisition is available for review on our website.

Until regulatory review of the acquisition is complete and the transaction closes, both companies will continue to operate independently and will continue to compete in the marketplace. This means that we will continue to deliver the products, service and support that your businesses can rely on. We understand that you will have questions about the future of the products lines. Future direction for products will be determined following the closing of the transaction and after comprehensive planning and feedback from customers and partners. Be assured that our paramount concern is ensuring that the investments of Visual Sciences’ clients are preserved.

It is our strong belief that the transaction will provide you, our valued clients and partners, with a more expansive product offering and an overall increase in resources as our two organizations come together.

We look forward to continuing to serve you through this next period of time and well into the future as we embark on an exciting new phase for our business.

If you have any questions, please don’t hesitate to contact us.


Jim MacIntyre
Visual Sciences, Inc.


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