About every few months or so I like to try to utilize the Wisdom of the Crowds for help on projects I am struggling with or interested in thinking outside of my own limited knowledge and experiences. Today’s assignment is what should the average metrics dashboard look like for a Chief Marketing Officer? As with any dashboard exercise, there should only be a max of 5 key metrics…but what would those 5 be?
Marketshare? Marketing Expense to Revenue? Brand Awareness Score? Net Promoter Score (a la “The Ultimate Question”)? Web Traffic growth?
So there you have it…you have your mission. As always, I welcome any help you the community of the Diary may give.