Valuable SEM lesson when using SearchCenter

yes, i know i took a break.

Tip of the day for all you would-be marketing gurus using Omniture SearchCenter when doing paid search keywords to drive more traffic to your site. When setting up the urls you are driving traffic too, make sure your urls are under 250 characters.  We recently learned that lesson the hard way at Lenovo. You won’t pick up your tracking codes and the clicks, revenue, etc won’t show up in your reporting. The character limitation is actually documented within the SearchCenter manual, so it isn’t like we weren’t warned. Second tip of the day…read all documentation.


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