Campaign Stacking within Omniture

Perhaps Omniture reads my blog, I mean who doesn’t?

On June 26th, I complained in this post about how Omniture doesn’t have a way to look at all the campaigns that contributed to a sale, only just the last 2 when doing linear attribution. About 2 weeks later, one of the guys on the Omniture message board alerted me that Omniture had just posted a new plugin to do exactly as I described. Its called the Campaign Stacking plugin. You have to request it from your account rep and then add it to your s_code.js.

I have the code for the plugin and just about to unleash it. I’ll post some of my findings when its live. But I wanted to alert folks that Omniture created something that might do the trick, so go get it and try it! And then post your findings here.

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