I have been thinking about this for some time, especially as I recently read Patricia Seybold’s “Outside Innovation”…but is there an open source web analytics solution out there? And if not, could something like that get started as a way to create a really flexible code and reporting engine? I know there are plenty of free options out there with Google Analytics being the biggest, but is there one that allows you to open it up and build more functions on top of it? Wouldn’t that be something that would be of huge benefit?
Having a bunch of people all over the world working on the code would likely lead to new innovations and functionality that would really enhance what could be done in the space. Perhaps that is why some companies build their own from scratch (like Amazon) so they do have the control and flexibility.
Companies would emerge to just handle the services part of using an open-source tool and implementation of the open source code. But the reporting tool would be free. Could that work? Or have I had one too many Sierras celebrating the A on the Marketing exam?