so sportsfans, you probably been wondering where the Diary has been.
Ok, so you probably weren’t wondering…but you’re here, so figured I’d share.
The other day I started my second phase of my college career as I embark on a long journey to acquire my MBA. First week of class in the bag, and I can say that I am really excited about it. I think I needed the challenge. Its not like work isn’t a challenge, but this is a different animal altogether. I needed a new challenge. And this is a big one.
Tonite, my team got our Project to work on for the semester for our Management class. Its a monster of a project, and its based on the management implications raised in Chris Anderson’s “The Long Tail” which I’ve been wanting to read anyways. So I am killing 2 birds with 1 stone. I’ll probably post stuff about that book as I get into it. But just by skimming it, it looks to be in the same vein as Gladwell. And I love some Gladwell.
The other class I have is Microeconomics, which I really dig. Maybe I am geek, but I like to look at things from an economist viewpoint. Behavior is dictated by incentives. This rings true in every element of life, so there are tons of applications.
The funniest thing I’ve read so far in that class is how focus groups are not very telling. One adage I like about economics revolves around the notion to not study people by what they say, but rather what they do. So true, and one of the main reasons I dont like surveys or focus groups. People lie. People can be persuaded to say things based on wording or sequencing of questions. Often, I believe companies just use focus groups to deflect accountability of their decisions. Its so easy to say ” But this tested well” when your new product or plan bombs in the market place. Also, a lot of folks use focus groups and surveys to just affirm what they already believe anyways, whether its a good or bad decision. I am sure some folks have differing opinions, just my 3 cents and its late.
So…what am I saying here? I think my life is going to get consumed very soon. So the Diary may not always be quite as up-to-date as I’d like it to be.
Jams of day…
1) The Slip – Even Rats
2) Outkast – Morris Brown
3) The Cure – Just Like Heaven
4) The Cure – Why Can’t I Be You?
5) Ryan Adams – Walls
6) Uncle Tupelo – Moonshiner
7) Death Cab for Cutie – President of What?
8) Bob Marley – 400 years