Well the times they are a changing…
http://www.coremetrics.com/news/media/2006/pr06_04_03_surfaid.html
So now the major players in web analytics are down to 4…Coremetrics, Omniture, WebSideStory, and WebTrends.
Not sure why Coremetrics would buy SurfAid, as their product is actually a little farther along from a functionality standpoint. IBM, in my mind, is basically saying that Surfaid is not where they wanted the tool to be at this stage of the game, and couldn’t compete with the Omniture and WebSideStory’s of the world. So again, why would Coremetrics buy it?
Diary of a Madman : incoherent ramblings on digital analytics, ACC basketball, music, art and other assorted geeky stuff 
2 replies on “Coremetrics acquires IBM’s SurfAid”
The installed base …..
[…] Thanks to Jim Hazen for pointing out that IBM’s web metrics solution, Surfaid, is now part of the Coremetrics family. I bet they did it to grab Surfaid’s installed base and then upsell. […]