Twitter API into Omniture

Something really cool that I learned today is that there is a Twitter API that can be connected to Omniture’s SiteCatalyst giving you a way to feed all the Tweets about your brand, competitors,  industry, etc into an Omniture report suite. With some classification and filtering you could essentially build a database to mine all the Tweets and have it automated. The icing on the cake is you could set up a filter and then an alert on certain keywords or phrases and have it sent to people in your company that can take some sort of action. This is the beginning of creating an automated brand monitor using SiteCatalyst and the new open API architecture. Cool stuff.  And I just joined Twitter as well, so I can start posting one-liners.