When I logged on to Omniture last week I noticed a new tool within their suite called ‘Survey’. The only details I have are in the screenshot below, but if I were to wager on it, I would think Omniture has a new tool to create online surveys that could be triggered based on events, such as a shopping cart or getting to a piece of content. And then those responses are tied to the normal web analytics via Omniture. So if you get a ton of responses saying “Your site sucks” you can now study the behavior of those users as a segment to understand why they think your site has room for improvement. Web Analytics is good at telling you what people are doing, but doesn’t do a great job of telling you why. This gives you a little more insight into what users wanted to do or what they find frustrating/good about your site.
I hope to learn more about it, and hopefully its something I can deploy in the near future. If I do, I’ll write more about it. Right now you now know as much as I do.
4 responses so far ↓
Annalytixs // June 28, 2008 at 2:14 am |
Think Jan 23rd, 2007 – Omniture buys Instadia -Now think Omniture Survey
James Dutton // July 1, 2008 at 8:59 am |
Jim,
The Omniture Survey tool is a legacy product leftover from the Visual Sciences acquisition – it used to be a (weak) product that WebSideStory had acquired. I think we can expect the product to be ‘Omniture’ productised in the next few months. Same with HBX reportbuilder – we’re going to see a Site Catalyst version soon (check out your users/groups security in SC – see a new ReportBuilder group..)
Cheers, J
Brian Watkins // July 3, 2008 at 4:23 pm |
Hi Jim and James,
Actually, the Omniture Survey is based on IP gained through our Instadia acquisition, not the VS acquisition. Thanks for the post.
Brian
hazenjames // July 4, 2008 at 12:25 pm |
Brian – thanks for chiming in. I was going to write the exact same thing, but lounging around the beach for the last week has made it hard to get motivated to post retorts.